>VW offers free insurance to lure buyers (USA Today)
The U.S. unit of Volkswagen will offer a year of free car insurance to customers in two states as a way to attract business, Europe's biggest automaker confirmed on Monday.
>VW Offers Insurance to Lure U.S. Buyers (Reuters via Yahoo! News)
The U.S. unit of Volkswagen will offer a year of free car insurance to customers in two states as a way of attracting business, Europe's biggest automaker said on Monday.
>Volkswagen to offer a year of insurance to car buyers (Sun-Sentinel)
It began in 1979 when Chrysler Chairman Lee Iacocca told consumers they could buy a car and get a check. With that promotion from the then-ailing automaker, Iacocca touched off the industrywide trend of incentives, which have swelled to ,000 to ,000 or more plus low- or no-interest financing.
>Next Big Thing in Auto Incentives: No-Charge Insurance (The Auto Channel)
BETHPAGE, N.Y., Jan. 3 -- A Long Island insurance think-tank has licensed Volkswagen of America, Inc. to offer the industry's first no- charge insurance policy to customers who purchase or lease selected models during a three-month test in Illinois and Wisconsin.
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